The elements of the acronym are as follows: AIDA is a lynchpin of the Promotional part of the 4Ps of the Marketing mixthe mix itself being a key component of the model connecting customer needs through the organisation to the marketing decisions.
Thus the hierarchy of effects models all include Cognition C - Affect A - Behaviour B as the core steps in the underlying behavioral sequence. Create Confidence and Belief. Russell in  where he wrote: For example, to encourage people to attend a company training session on giving feedback, the email headline, "How effective is YOUR feedback?
How to Use the Tool Use the AIDA model when you write a piece of text that has the ultimate objective of getting others to take action. Attract, or Attention Desire Action. People are so cynical about advertising messages that coherent evidence may be needed if anyone is going to act!
Secure Decision and Action. Without trust, customers are unlikely to move forward towards the Desire and Action stages of the process. The importance of attracting the attention of the reader as the first step in copy writing was recognized early in the advertising literature as is shown by the Handbook for Advertisers and Guide to Advertising: Following the Attention and Interest stages, consumers form feelings of Trust i.
Competitive Superiority to solve the needs and requirements of this Aida model essay. Having created the desire to buy it should help "Decision".
Hold attention Through Interest. As the world of advertising becomes more and more competitive, advertising becomes more and more sophisticated. This phenomenon is sometimes described as a " purchase funnel. Other theorists, including Christian Betancur  and Rossiter and Percy  have proposed that need recognition should be included as the initial stage of any hierarchical model.
InRichards wrote an advertisement for his business containing virtually all steps from the AIDA model, but without hierarchically ordering the individual elements: Action Finally, be very clear about what action you want your readers to take; for example, "Visit www.
They will give you a little more time to do it, but you must stay focused on their needs. Professionalism knowledge of the product and master of the whole process from the point of view of the customer. If an advertisement contains these three qualities of success, it is a successful advertisement.
Having attention it must create "Interest," 3d. Betancur, for example, has proposed a more complete process: Fred Macey, chairman of the Fred Macey Co. However, all follow the basic sequence which includes Cognition- Affect- Behaviour. Subscribe to our free newsletteror join the Mind Tools Club and really supercharge your career!
Trust or Confidence is the glue that bonds society and makes solid and reliable relations of each one other. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive thinking and affective feeling stages culminating in a behavioural stage doing e.
In arriving at a decision, he considered inter alia each advertisement in the following respect: Purchase is not the end stage in this model, as this is not the goal of the client; therefore, the final two stages are the Satisfaction of previously identified and agreed needs and the Evaluation by the customer about the whole process.
Business and personal image including superior brand support. In other words, the AIDA model is an applied stimulus-response model. In a world full of advertising and information — delivered in all sorts of media from print to websites, billboards to radio, and TV to text messages — every message has to work extremely hard to get noticed.
The announcement should contain matter which will interest and convince after the attention has been attracted" p. Some of these include post purchase stages, while other variants feature adaptations designed to accommodate the role of new, digital and interactive media, including social media and brand communities.
Hopefully, the significant features of your offering have been designed to give a specific benefit to members of your target market. Hierarchical models have dominated advertising theory,  and, of these models, the AIDA model is one of the most widely applied.
To do this, it must attract attention, of course; but attracting attention is only an auxiliary detail.The best way to learn the AIDA model is to take a look at some of the best examples of it in action.
Almost every movie poster ever made conforms to AIDA. They have to. The movie poster exists to grab your attention, get your interest, feed you with a desire to see the movie, and then go and buy a ticket.
Using the AIDA model will help you ensure that any kind of writing, whose purpose is to get the reader to do something, is as effective as possible. First, it must grab the target audience's attention, and engage their interest.
Aida Model Essay.
AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages which describe the process leading a potential customer to purchase. The stages, Attention. AIDA is an acronym that stands for Attention, Interest, Desire and Action.
The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision.
Given that many consumers. When using the AIDA model to explain the reasons behind the proliferation of outdoor advertising, among Awareness-Interest-Desire-Action, it is clear that an outdoor ad on billboards, e-displays serves to generate any or all among Awareness-Interest-Desire.
AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages which describe the process leading a potential customer to .Download